I gave out Playing For Pizza, by John Grisham. It was fun to get out of my comfort zone and talk to complete strangers on the street. It shocked me to hear so many people say "I don't have time to read". Which I found pretty unfortunate. Initially, I felt that people thought there was a catch, like we wanted money or that were handing out religious stuff because many people basically ran by us without even making eye contact!
I learned quickly that I had to be a fast talker and yell out "Free John Grisham book!" That usually got their attention, then I was able to talk a bit about World Book Night and have a short conversation with them. I'm glad that I had a popular author, because the girl with me had the John Green book, and that tactic didn't work as well for her. We soon figured out that light or non-readers hadn't heard of John Green. I wore the WBN Giver sticker on my sweater, but next year I'll make an eye catching poster board also. I think that would help draw attention and help people be less suspicious.
Did you participate in WBN? If so, what was your experience?